Blaze Fast-Fire’d Pizza today announced the launch of its first shareable side item, Dough Knots, a modern twist on traditional breadsticks, and will give away more than 2 million Dough Knots to fans along with a chance to win free Dough Knots for a year.
Developed by Executive Chef Bradford Kent and leveraging his signature, light-as-air dough recipe, team members hand stretch the fresh, never-frozen dough, filling each with mozzarella, garlic and pesto before baking in the restaurant’s blazing-hot oven to melty perfection. Each order of Dough Knots is baked-to-order and served with a side of Blaze’s own red sauce for dipping.
In support of the product launch, Blaze is giving away over 2 million Dough Knots to its fans. Guests who are enrolled in Blaze’s loyalty programs – the Blaze Pizza mobile app or email – will receive a reward for two free Dough KnotsÔ with the purchase of any pizza.
To turn up the heat even further on the launch of the company’s first shareable side item, Blaze is running a social media contest where guests have the chance to win free Dough Knots for a year. From July 9-15, fans who post a picture of their Dough Knots using the hashtag #WhyKnotBlazeContest and tag @BlazePizza will be entered. The fan with the most retweets – wins. The second and third prize winners will also win free Dough Knots for a month.
Available at all South Florida locations – Davie, Fort Lauderdale, Boca Raton, Palm Beach Gardens and Royal Palm Beach — plus more than 270 locations across the United States and Canada, Dough KnotsÔ are offered in orders of two or four. All participating U.S. locations are offering Dough Knots at $1.95 for two and $2.95 for four, making for an inexpensive meal add-on. Pricing and availability may vary at nontraditional locations.