Dairy Sure, LLC., recently announced the launch of its new campaign, “Teats Out–Get the Deets on the Teats.” The campaign was created to remind young adults and millennials that milk still does the body good. It’s also the main source of Vitamin A, Vitamin B-12, calcium, and potassium ahead of cheese. The campaign kicks off Tuesday, April 17 at Palm Beach Atlantic University in West Palm Beach.
The food industry has developed many alternative options to milk, including non-dairy and plant-based alternatives. Consumer trend reports show an increasing trend in alternative products, such as almond milk. However, few consumers realize almond milk has less protein and the same amount of fat than real milk. With so many options, young consumers are interested in knowing dairy and the practices of the dairy industry. As a result, the dairy industry will spotlight the truths and misnomers on dairy with the new “Teats Out” campaign.
For many college-aged consumers, this is a time period to adopt healthy lifestyle habits. The “Teats Out” campaign will spotlight the many nutritional benefits of dairy and will showcase the important role the South Florida dairy community plays in the community today. The campaign will also feature on-campus events, free giveaways, and interactive contests.
The “Teats Out” campaign will feature special events and giveaways, including:
‘Sweet Teats Dairy Stand!’
Palm Beach Atlantic University students can pick up free dairy snacks on the PBAU Rinker Green on Tuesday, April 17, from 9 a.m.– 12 p.m. and Wednesday, April 18, from 11 a.m. to 2 p.m.
Social Media Contest
Sharing is caring! Students who post Instagram photos on the importance of dairy have a chance to win prizes by utilizing the hashtag #ShowUsYourTeats. All photos should encapsulate how dairy influences their daily life. All submissions must be posted by Thursday, April 19 at 3 p.m. A winner will be chosen at 4 p.m. and will receive a $50 gift card to The Cheesecake Factory.
‘Teats in the Streets’ Scavenger Hunt
Want to win an iPad? PBAU students can participate in a West Palm Beach scavenger hunt on Thursday, April 19 from 11 a.m. to 3:30 p.m.. To enter, students must retweet a dairy fact on the ‘Teats Out’ Twitter page and follow along for the scavenger hunt clues. Students will need to collect at least one hidden pink ping pong ball. Once retrieved, students will bring their ping pong ball back to PBAU Rinker Green by 4 p.m on Thursday, April 19. Each ping pong ball will be numbered and entered into a raffle. A winner will be chosen at 4:30 p.m.
Meet Your Milk
On Thursday, April 19, local dairy farmer, Lindsey Rucks, will take over the ‘Teats Out’ Instagram account to give a behind-the-scenes look at dairy farm life. Lindsey Rucks is the daughter of Sutton and Kris Rucks who own Milking R, a dairy farm located in Okeechobee.
Dairy Sure, LLC. Is located in West Palm Beach and supported by the nation’s leading milk advocates. Committed to increasing local awareness, Dairy Sure, LLC., spearheaded the ‘Teats Out’ campaign, designed to educate consumers about the facts of dairy. Florida is one of the largest dairy producing states. In the United States, 97% of dairy farms are family-owned, and committed to producing quality milk for American families including environmental protection and caring for livestock. For more information, visit www.teatsout.com and follow on Instagram @teats.out or Twitter @teatsout.