May the Fourth be with you!

Today (May 4th) is commonly known as ‘Star Wars Day’ – a special day of celebration for fans of the science fiction franchise everywhere. It allows fans if the iconic series to come together in support of the Force within all of us, and have some fun in the process.

The date was chosen by fans to celebrate Star Wars because of the easy pun on the famous catchphrase “May the Force be with you” (“May the Fourth be with you.”) First publicly referenced back in the 1970s in the U.K., Star Wars Day has been turned into a global holiday by fans to watch the films, dress up, use their favourite quotes and all-around geek out (or at least more so than we usually do about the franchise).

How Can You Celebrate?

For Padawans: On May 4, LEGO® Star Wars™: The Force Awakens MINILAND Model Display will take its final landing place in the center of LEGOLAND® Florida Resort’s  outdoor LEGO display area of the theme park. Created by a team of Master Model Builders, the giant display will feature memorable moments from Episode VII of the popular Star Wars™ saga enhanced with lights, sound effects and animation. The model addition includes the 16-foot-long Star Destroyer Finalizer, made of more than 350,000 LEGO bricks.

For scruffy looking nerf herders: Join Citrine Entertainment for a next huge bar crawl in West Palm Beach on Saturday, May 12th, 2018. Crawl Wars will kick off at 7PM and take over Downtown WPB with some of the hottest venues in town benefitting Little Smiles! You will receive 5 free cocktails along the way and discounts to all venues all night as well as complimentary admission to several venues downtown. We will have celebrity guests attending as well as other surprises in store. The crawl will end at Roxys Rooftop with a $1000 costume contest and photo ops! Stay tuned to their Facebook page to stay updated!

For fun, Amazon crunched some Star Wars-related datapoints, giving an idea of the scope of the fandom of the fantasy film series.

For example:

  • One Amazon Prime household streamed 2,000 hours’ worth of Star Wars-related material, according to a press release.
  • One Prime household streamed The Empire Strikes Back 446 times!
  • The most popular month for streaming Star Wars was December; the most popular day for streaming Star Wars last year was December 16, 2017 — the day after the theatrical release of Star Wars: The Last Jedi.
  • Speaking of, the number of customers streaming Star Wars on December 16, 2017 was 500% higher than the average daily number of Star Wars streaming customers.
  • 1977’s original, Star Wars: A New Hope is the most repeatedly streamed film of the nine Star Wars films.

If you’re feeling Sithy, ask you can also tell Alexa to “come to the Dark Side,” or inform the chatty assistant, “Alexa: I’m your father.”

However you celebrate, remember that the Force will be with you, always!