On Tuesday, June 20, in front of an eager crowd representing some of the most powerful public relations firms in South Florida, Palm Beach Happening publisher Adam J. Sinclair delivered an impassioned address about the past, present, and future of your favorite hyperlocal online newsmagazine.
Organized by Debbie Wemyss of DW Consulting, the monthly Gold Coast PR Council luncheon provided a platform to help get our name out there, as well as interact with individuals and organizations that will help us to better serve the community in the future.
The context of the speech is below.
What’s black and white and read all over? In the past, the answer to this childhood riddle and lame joke, a newspaper, was true. No more!
Today, newspaper delivery and recycling of such is at an all-time low. Readership in the most traditional of print media is also down, as millenials, Gen Xers, and even baby boomers are turning more and more to new media for their information.
Viewership of the nightly news, once a staple of the American dinner table, is also down, as programs such as the Daily Show and even @midnight serve as many individuals primary news source.
That is where Palm Beach Happening comes into play.
But what exactly is Palm Beach Happening, you might ask. It, as well as the other sites of the Happenings Media Network, is the brainchild of Tina Papparone McGrath and Angela Giovine who, along with the expertise of Rick Blair, co-founder of Examiner.com, started Happenings Media in the early 2000s to help provide provide entertaining, informative, and interactive hyperlocal lifestyle content in communities across America.
The site hit the internet in July of 2011, and like all internet startups, it hit the ground running. It went along fine for a while, and then, for whatever reason, started to languish. In the fall of 2014, I was approached to take over the day to day publishing duties for Palm Beach Happening due to my success as an examiner for the West Palm Beach edition of examiner.com, in many ways the predecessor to today’s Happening Media, and officially began my tenure as publisher on June 1, 2015.
My story is, in many ways, the perfect Palm Beach County story. My family has been in South Florida for more than 100 years, originally settling here as pineapple farmers. My maternal grandfather bought Harvey Oyer his first pair of shoes, and when the time came to write a book about the history of Boynton Beach, it was his face that graced the cover.
Both of my parents were born in West Palm Beach, and I am a proud product of the Palm Beach County School system.
Before I could even read, I was addicted to the power of the written word, even if it’s meaning was beyond anyone but my own imagination. In the late 1970s, a young boy typed out the great American novel on a typewriter at the Board of Realtors in Boynton Beach. Well, that was what he told himself anyway!
At Lantana Middle School, I rose to the position of editor-in-chief of the Viking Viewpoint, and began it’s transition from hand layouts to computer design.
At Lake Worth High School, I once again became editor in chief, this time for the Trojan Times, and worked hard to achieve local prominence, eventually being honored as a Pathfinder Award Nominee. I even did a brief internship at the Lake Worth Herald, where I saw my name in print at a “real newspaper” for the first time.
In college at the University of Miami, I studied journalism and political science, but my journalistic pursuits were put on hold as I began assisting my father in his refinishing business.
Years later, my love for the written word once again blossomed, as I began to cover motorsports, travel, and association living for numerous online publications, including Speedway Digest and MiceChat.
While at Palm Beach Happening, I have attempted to put forth at least one new article on the page per day, but am quite proud of the fact that, due to support from the community at large, we now average five new pieces each weekday.
These articles range from reviews of popular tourist spots, a glimpse into the minds of local politicians, or even a review of a high school prom.
We have become known for some of our weekly columns, including #SailawaySaturday, where we talk about local cruise news, #TravelTuesday, where we discuss local getaways such as Disney, Universal, SeaWorld, and other vacation destinations, #WaterparkWednesday, where we cover news and information about places such as the Rapids, Volcano Bay, Typhoon Lagoon, Blizzard Beach, and more, #TastyThursday, where Chef Zelicious offers up healthy dining options, and #FastFriday, where we give you a glimpse into the world of modern motorsports and how it affects us here in South Florida.
Some of the columns that have also been popular include our Celebrity Chefs of South Florida series, where we profile local chefs who for one reason or another have become famous. Most recently, we profiled Chef Art Smith, who has returned to his Florida roots with the new Homecomin’ Kithcen and Southern Shine at Disney Springs.
Beginning with the Sweet Corn Fiesta at the South Florida Fairgrounds, we started a series of interviews called Masters of Mastication, which focuses on some of the amazing professional eaters who travel the world attempting to stuff their faces for fame and glory!
Since 2015, we have been honored with membership to the United States Harness Writers Association, worked as a foodie judge at the Riverwalk Burger Battle, and became a presenting sponsor for several events at the Fort Lauderdale Riverwalk. We have been given behind the scenes access to local haunted events, visited several Orlando attractions, attended previews at the Kravis Center, and more. Basically, if it is a story with local flavor, more than likely it is fodder for the page.
Palm Beach Happening is also known for their amazing guides, which include our Fourth of July Guide, Beach Guide, Summer Vacation Guide, Summer Camp Guide, Waterpark Guide, Halloween Guide and more!
In addition, we offer a free community calendar where local organizationss can share information about upcoming events.
I am but one person, however, and this site will thrive and prosper only if the community stands behind it.
We are your source for everything HAPPENING in South Florida, and have partnered with local chefs, meteorologists, and public relations professionals to help achieve our goal.
We average 50,000 hits/month, have just over 800 followers on Facebook, more than 7830 on Twitter, and 900 subscribers to our monthly newsletter, which I invite you to sign up for as well.
So, if you have an event you’d like to publicize, a photo you’d like to share, a shining example of love at it’s most true, a press release, a youngster that is making a difference in the community, a story of a local hero, or are simply a local business looking for support from the community, consider Palm Beach Happening as your personal page. With your help, I promise to make this page something that you can not only turn to for the best, most in depth local coverage, but something that you can be proud of as well.
We’d like to thank the good people at the Gold Coast PR Council for having us this afternoon, and look forward to working with you in the future.