Happening People: West Palm Beach PAL appoints newest board member

Thanks to an expanding board of directors with an ever-widening skill set, the West Palm Beach Police Athletic League (PAL) has its sights set on an exciting new year. Sophia A. Nelson has joined the organization, bringing with her over twenty years of experience as an accomplished marketing, branding and public relations professional.

Nelson’s nationally recognized public relations, marketing and event management firm, S.A. Nelson and Associates, does business in South Florida, the Caribbean and throughout the United States. She has been recognized as a top business leader in the industry and is the recipient of a number of honors including: nominee for 2012 Event Professional of the Year, 50 Top Caribbean Leaders in South Florida –Entrepreneur of the Year honoree, and a nominee for the Executive Women of the Palm Beaches Entrepreneur of the Year award for 2011 and 2012.

Brittany Perdigon, executive director of WestPalm Beach PAL is looking forward to having Nelson on the board. “Sophia’s valuable insights in messaging and branding will continue to help us position the value of our organization’s work in the community,” she says. “We as a community are stepping up to help those in the most vulnerable of communities and I am confident that Sophia is going to play an integral role in this.”

Nelson added to this sharing how excited she is to join PAL’s dynamic board of directors. “I believe fully in the mission and of PAL here in our city, and I’m thrilled to use my time and talents to help local youth. If we work together to keep these kids on a positive path, there is going to be a better success rate in each matriculating through high school and beyond. That is a win-win for all!”

To learn more about this recent board appointment, or to get involved with the West Palm Beach Police Athletic League, please call (561)835-7195 or visit www.westpalmbeachpal.com.